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Mandarin Distilled
or Pine
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Latest from the blog;
If you've been an Ahimsa customer for any length of time, you understand that the way we think about what goes into a product isn't the same as most. Purity matters to us. Sourcing matters. What isn't in a formula is as important as what is so we have applied that same thinking to skincare. Not as a line extension, not as a branded afterthought, but as a separate brand, built from the ground up around a different way of approaching the skin entirely.
That brand is Artume. And this newsletter is its first introduction to the world. Here's something most people don't know: when you inhale peppermint and feel that sharp, cooling rush, you are not actually smelling it. Or at least, not entirely. Part of what you're experiencing is your brain being tricked by a nerve that has nothing to do with olfaction, and the implications of that, for how essential oils work in winter, are more interesting than you'd expect. Most people reach for lavender at bedtime because it smells calming. But the reason why goes considerably deeper than pleasant association. There is a growing body of peer reviewed research that shows certain essential oils don't just create a relaxing atmosphere before sleep. They actively influence the stages of sleep itself, measurably changing brainwave patterns, reducing the time it takes to fall asleep, and in some cases, increasing the amount of time spent in the most restorative phases of the sleep cycle.Introducing Artume
Our New Skincare Brand
What Winter Does
to Your Senses
What Essential Oils Actually
Do to Your Brain While You Sleep
